Executive Team
Even the best science and technology needs the best people with the right spirit behind it. Right across the world, we have a team of dreamers and doers, making material efficiency increases and true sustainability a reality for 1000's of farmers globally.
Amir Sofer
Amir built his reputation in logistics, supplements and medical supplies. With expertises in partnerships, commercial execution, logistics, and distribution.
Benjamin Kaye
Ben is a UK barrister with over 15 years of international finance, structuring and regulatory experience.
Alan Floyd
Alan has grown up in the world of US Agricultural products working with some of the largest players to build and deliver commercial programs.
Dr Amy Batal
Amy is an internationally recognized poultry nutritionist and global technical authority with more than two decades of leadership experience spanning academia, integrated poultry production, animal health innovation, and strategic consulting.
Hannah Bloom
Hannah manages our service centre and manufacturer representatives and ensures all our customers receive the help they need to get the most out of every product.
Brian Badders
Brian has over 30 years experience in agriculture with a network of strong connections and relationships. If there is a problem in any area of the business Brian is the man that can find a solution and implement it effectively.